In 1975 Bill traded a Harley for a tattoo apprenticeship under Pete Stephens and Dennis Breen at East Coast Studio in Sacramento, CA. In ’79 he opened his first Liberty Tattoo studio in Placerville, CA where he stayed for 9 months. After that, Bill worked for Ken Larsen while deciding his next move and eventually re-opened Liberty Tattoo in the American River College area (Sacramento) where he remained for almost 30 years (Myrtle Ave, Amber Lane, Auburn Blvd). In November of 2008 Bill and Lori moved the studio to Historic Folsom.
Bill has been a professional tattoo artist and respected business owner for 40 years; he paints with watercolors and acrylics; restores vintage Honda motorcycles; runs ultra marathons and goes on week long bicycle trips, and makes steampunk art.
Artists have come and gone (and come and gone again!) over the years: Leroy (Bill’s brother), Jennifer, Mike, Paul, Alycia and a few other personalities, but now it’s just Bill and Lori.
Bill’s wife Lori is the co-owner and office manager, and she’s been tattooing for 6 years. She joined the business in 2001 after 23 years of administrative experience and has been a volunteer at Mercy General Hospital since 1995 with her friend Carol. Lori is not a runner but she can walk like the wind!
Bill & Lori will be celebrating their 20th wedding anniversary this year.